Privacy Policy

1.1 Personal Information (Provided by You)

Information that you voluntarily provide to us when you register, place an order, subscribe, participate in promotions, or contact our support team:

• Full Name
• Email Address
• Mobile Number
• Date of Birth
• Gender
• Postal Address (billing and shipping)
• Payment Information (credit card, debit card, UPI, net banking, wallet details)
• Account Login Credentials (username and password)
• Product Reviews and Ratings
• Wishlist and Saved Items
• Any other information you choose to provide voluntarily

1.2 Sensitive Personal Data or Information (SPDI)

As defined under the IT (SPDI) Rules 2011, we may collect the following with your explicit consent:

• Financial Information (bank account details, card numbers, payment instrument details)
• Passwords and authentication credentials
• Any other data categorized as sensitive personal data under applicable Indian law

1.3 Automatically Collected Information

When you access our Platform, certain information is collected automatically:

• IP Address
• Browser Type and Version
• Operating System
• Device Type and Unique Device Identifiers
• Pages Viewed and Time Spent
• Referring URL and Exit Pages
• Click Patterns and Navigation Behavior
• Date and Time of Access
• Geographic Location (approximate, based on IP)
• Language Preferences

1.4 Information from Third-Party Sources

We may receive information about you from:

• Social Media Platforms (Google, Facebook, Instagram login)
• Payment Gateways and Financial Partners
• Logistics and Delivery Partners
• Marketing and Analytics Partners
• Brand Partners and Affiliates

3.1 What Are Cookies

Cookies are small text files stored on your device when you visit our Platform. They help us recognize your device, remember your preferences, and provide a more personalized experience.

3.2 Types of Cookies We Use

3.3 Third-Party Cookies

We may allow third-party service providers such as Google Analytics, Facebook Pixel, and other marketing and analytics tools to place cookies on your device. These third parties have their own privacy policies.

3.4 Managing Cookies

You have the right to accept or reject cookies. You can manage your cookie preferences through your browser settings at any time. Please note that disabling certain cookies may affect the functionality of our Platform.

4.1 Service Providers and Business Partners

We share information with trusted third-party providers including:

• Payment Gateway Providers (Razorpay, Paytm, PhonePe, CCAvenue)
• Logistics and Delivery Partners (Delhivery, BlueDart, Shiprocket, India Post)
• Cloud Storage and Hosting Providers
• Email and SMS Communication Services
• Customer Support and CRM Platforms
• Marketing, Advertising, and Analytics Partners

4.2 Brand Partners

When you purchase from specific brands, order-related information may be shared for warranty registration, product recalls, or customer support.

4.3 Legal Requirements

We may disclose information if required by law, regulation, court order, or governmental request, including compliance with subpoenas, law enforcement, and prevention of fraud.

4.4 Business Transfers

In case of merger, acquisition, reorganization, or sale of assets, your information may be transferred. We will notify you of any such changes.

4.5 With Your Consent

We may share information in any other circumstances where you have provided explicit prior consent.

5.1 Storage Location

Your personal information is stored on secure servers located in India, managed by us or authorized third-party hosting providers. All storage complies with the IT Act 2000 and SPDI Rules 2011.

5.2 Retention Period

We retain your personal information only for as long as necessary:

Upon expiration of the retention period, your personal data will be securely deleted or anonymized.